ByteDance
Strategic Account Growth
Management of multi-million annual experiential roadmap
Media
Challenge & Opportunity
Managing a multi-million dollar account remotely meant missing critical relationship-building opportunities. How do you deepen stakeholder relationships across international teams and turn an account into a collaborative partnership where pricing aligns with value delivery?
Scope & Decisions
Data-Driven Portfolio Optimisation
Examined 3 years of project-volume data combined with qualitative client feedback. Identified patterns in high-value engagements and client satisfaction drivers. Analysis revealed opportunity for tiered engagement model based on project complexity and timeline.
Tiered Engagement Model
Worked with finance and production leads to propose new tiered structure based on project complexity, timeline, and value. Aligned pricing with client expectations and internal capacity planning. Provided transparency in scope-to-budget relationships, improving scoping accuracy and client confidence.
Strategic Relationship-Building
Organised trip to Shanghai to strengthen in-person relationships with stakeholders. Held retrospectives and strategic planning sessions to align on future roadmap. Trip revealed new opportunities for improvement and expansion into other division projects, transforming transactional relationship into strategic partnership.
Impact & Results
Tools
Specific Data & Analytics work
See SQL and Python projects