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Ascension Foundation & UND

#GOALS

Roblox game inspiring middle-school students to pursue STEM careers

20
Beta Testers
2
Cities Outreach
6
Subject Matter Experts
EdTech
Gaming
Healthcare
UXUI
3D
Global
<$1M
Role: Senior Project Manager
Duration: 1 year

Media

User Testing Session in Baltimore, U.S.
User Testing Session in Baltimore, U.S.
User Testing Session in Baltimore, U.S.
User Testing Session in Baltimore, U.S.
School Posters
School Posters

Challenge & Opportunity

Healthcare workforce doesn't reflect population diversity. Traditional STEM career outreach could do more to engage middle-school students at the critical age when career interests form. How do you inspire middle-schoolers to pursue healthcare STEM careers while collecting behavioral data for longitudinal research?

Scope & Decisions

Phased Rollout Strategy

Developed phased approach starting with 20-student beta to validate game direction before investing in additional game development. Balanced game engagement features with research data collection needs.

Research Compliance

Collaborated with partners on research framework that satisfied institutional review requirements while maintaining engaging gameplay experience. Established informed consent processes and data privacy safeguards.

Extension to IRL

Worked with internal events team to design opporunities for digital touchpoints to overlap with IRL events, such as character merchandise.

Impact & Results

Outreach roadmap approved for 2 cities (Nashville, Birmingham) with subject matter experts providing healthcare career guidance and narrative integration. Received overwhelmingly positive feedback from students who played first two iterations of game.

Tools

RobloxFigmaResearchIRB ComplianceUser TestingExcelClickUp
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Specific Data & Analytics work

See SQL and Python projects

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