Levi's

Blue Tab

Fashion show launch for press, influencers, and leadership

100+

VIP Attendees

APAC Markets

Events

UXUI

Marketing

Community

Global

<$1M

Role: Digital Producer

Duration: 6 months

Media

Blue Tab™ Collection Launch Event in Tokyo

Challenge & Opportunity

Launch Levi's premium Blue Tab™ Collection in competitive APAC denim market. How do you reaffirm Levi's leadership while introducing new premium line to press, influencers, and key opinion leaders across APAC and US markets?

Scope & Decisions

Event Production

Worked with production lead to support fashion show debut of Blue Tab™ Collection with live performance by Japanese band Moku. Format and venue selection captured energy and modernity of collection while providing memorable brand moment for press and influencers.

Global Stakeholder Coordination

Supported cross-regional event logistics and digital media for leadership, APAC press, influencers, and key opinion leaders from 6+ markets. Managed stakeholder alignment across time zones, cultural contexts, and market priorities.

Impact & Results

Successfully launched Blue Tab™ Collection to 100+ press, influencers, and C-suite leaders across 6+ APAC markets and US. Tokyo event positioned Levi's as denim leader honoring Japanese craftsmanship while pushing boundaries of contemporary design.

Tools

FigmaEvent LogisticsStakeholder CoordinationBrand StrategyCross-Regional Logistics

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Specific Data & Analytics work

See SQL and Python projects

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