The Emirates Group & AWS
MIRA
Gamified training platform for cabin crew and staff
Media
Challenge & Opportunity
The Emirates Group needed to scale cabin crew training for 20,000+ recruits over 5 years while reducing physical infrastructure costs and improving engagement. Traditional training methods required expensive physical mockups, limited scheduling flexibility, and couldn't provide real-time feedback. How do you deliver world-class aviation training that's accessible 24/7 from anywhere, maintains Emirates' safety standards, and scales with business growth?
Scope & Decisions
Roadmap Prioritisation Framework
Created weighted scoring matrix for feature prioritization across competing stakeholder needs. Aligned business use cases with UX, technical feasibility, timeline and logistical constraints with partners.
Governance Structure for Scale
Established internal governance framework to organise updates across 3D development, conversational AI, data analytics, UX/UI, QA, infrastructure, compliance, operations, and more. Clear RACI matrix and scope documentation for concurrent teams.
Cross-Site Communication Protocol
Structured internal communication cadence with weekly cross-workstream sync, bi-monthly retrospectives, and on-site Dubai demos every 6-8 weeks, across Singapore, Australia, UK, and Dubai teams.
Impact & Results
Tools
Specific Data & Analytics work
See SQL and Python projects