Posts tagged with the-science-of-why

  1. Great Copies

    20 Mar 2022

    Junior: Writing Your Way Ahead In Advertising by Kemeny, Thomas ———- Headlines 1. Make headlines grand, about bigger truths.  2. Remove words “like,” “stuff,” and “things,” out of headlines. 3. Break the language. Never let people guess your next word. 4. Write body copy, then headline. 5. Reference literature for…

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