crumb

Posts tagged with advice

1. How to Write

   2024-08-10 06:47:00 UTC

   Memo draft by David Oglivy —– Read the Roman-Raphaelson book on writing three times.Write the way you talk. Naturally.Use short words, short sentences, and short paragraphs.Never use jargon. They are hallmarks of a pretentious ass.Never write more than two pages on any subject.Check your quotations.Never send a letter or…

---

2. 10/20/30 Rule

   2024-08-03 02:56:00 UTC

   Stop Boring Your Audience by Guy Kawasaki —– 10 Slides The ProblemYour SolutionBusiness ModelUnderlying MagicMarketing & SalesCompetitionYour TeamProjectionsTimeline & StatusCall to Action —– 20 Minutes Outline key points, distill to essential informationPractice your timing, rehearse to stay within 20 minsBe concise, avoid unnecessary detailsUse a timer in rehearsalsAdjust your pacing,…

---

3. Focus

   2024-07-27 02:39:00 UTC

   A book I came across in the airport by Unknown Author —– Belief #1 — The default answer is no. Avoid saying yes to every request. Instead, make no your default answer.Remember, whenever you say yes to something you move your focus away from other things you could be doing…

---

4. Bossypants

   2024-07-20 10:47:00 UTC

   Things I Learned from Lorne Michaels by Tina Fey —– Producing is about discouraging creativity. Your job is to police enthusiasm. —– The show doesn’t go on because it’s ready; it goes on because it’s 11:30. You have to try your hardest to be at the top of your game…

---

5. Great Copies

   2022-03-20 08:01:00 UTC

   Writing your way ahead in advertising by Kemeny, Thomas —– Headlines Make headlines grand, about bigger truths. Remove words “like,” “stuff,” and “things,” out of headlines.Break the language. Never let people guess your next word.Write body copy, then headline.Reference literature for metaphors. Use well-known sayings.Be bland, then add sparkles.Make line…

---