RXO

10/20/30 Rule

Stop Boring Your Audience

by Guy Kawasaki

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10 Slides

  • The Problem
  • Your Solution
  • Business Model
  • Underlying Magic
  • Marketing & Sales
  • Competition
  • Your Team
  • Projections
  • Timeline & Status
  • Call to Action

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20 Minutes

  • Outline key points, distill to essential information
  • Practice your timing, rehearse to stay within 20 mins
  • Be concise, avoid unnecessary details
  • Use a timer in rehearsals
  • Adjust your pacing, watch for rushing or dragging
  • Get feedback from a trusted friend or mentor

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30 Point Font

  • Keep text simple
  • Use bullet points or short sentences
  • Focus on key points
  • Use high contrast for readability
  • Use images & graphics to support, don’t overcrowd

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Thumbnail Attribution HERE

Using Format