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bookends

Posts tagged with communication

  1. Great Copies

    20 Mar 2022

    Junior: Writing Your Way Ahead In Advertising by Kemeny, Thomas ———- Headlines 1. Make headlines grand, about bigger truths.  2. Remove words “like,” “stuff,” and “things,” out of headlines. 3. Break the language. Never let people guess your next word. 4. Write body copy, then headline. 5. Reference literature for…


  2. Burnout

    20 Mar 2022

    LinkedIn comment, by unknown author ———- There are six key areas where you could experience imbalances that lead to burnout. 1. Workload: do you chronically feel overloaded, and do you have opportunities to rest and recover? 2. Perceived lack of control: do you lack autonomy, access to resources, and a…


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