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Posts tagged with communication

1. How to Write

   2024-08-10 06:47:00 UTC

   Memo draft by David Oglivy —– Read the Roman-Raphaelson book on writing three times.Write the way you talk. Naturally.Use short words, short sentences, and short paragraphs.Never use jargon. They are hallmarks of a pretentious ass.Never write more than two pages on any subject.Check your quotations.Never send a letter or…

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2. 10/20/30 Rule

   2024-08-03 02:56:00 UTC

   Stop Boring Your Audience by Guy Kawasaki —– 10 Slides The ProblemYour SolutionBusiness ModelUnderlying MagicMarketing & SalesCompetitionYour TeamProjectionsTimeline & StatusCall to Action —– 20 Minutes Outline key points, distill to essential informationPractice your timing, rehearse to stay within 20 minsBe concise, avoid unnecessary detailsUse a timer in rehearsalsAdjust your pacing,…

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3. Asking for feedback

   2024-07-28 02:45:00 UTC

   The Four-part Formula —– Questions How am I doing?How are we doing as a team?Have you received any feedback from others about me or my work?Is there anyone I should be collaborating with or supporting?Are there any changes happening that you can share with me?Where do you think I show…

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4. Great Copies

   2022-03-20 08:01:00 UTC

   Writing your way ahead in advertising by Kemeny, Thomas —– Headlines Make headlines grand, about bigger truths. Remove words “like,” “stuff,” and “things,” out of headlines.Break the language. Never let people guess your next word.Write body copy, then headline.Reference literature for metaphors. Use well-known sayings.Be bland, then add sparkles.Make line…

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5. Burnt out?

   2022-03-20 08:01:00 UTC

   Questions to ask —– There are six key areas where you could experience imbalances that lead to burnout. Workload: do you chronically feel overloaded, and do you have opportunities to rest and recover?Perceived lack of control: do you lack autonomy, access to resources, and a say in decisions?Rewards: do the…

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